The Hampstead Pack | Lead Designer
Branding, Print, Web design
The Hampstead Pack came to me with a brief to create a 'fun' and 'engaging' brand identity which would attract dog owners around North London. I was tasked to make the brand friendly and trustworthy so people would trust leaving their dogs with them. I used strong bold colours and used a paw print as familiarity amongst dog lovers.
The fresh bold colour palette was used to inspire trust around the brand. The fun playful nature of the logo complimented the poppy colours, which made for a very simple but attractive brand proposition.