Canon irista | Freelance Lead Designer
Art Direction, Brand Guidelines, Design Direction
Canon Irista is Canon's intelligent cloud storage platform. You can store, share and print your photos wherever you are at the click of a button. When I joined Irista there was no clear direction, so it was my job to create an identity for the brand whilst maintaining core design principles implemented by Canon such as colour and typography. As a small team of 4 for the entire business my job varied greatly which meant no day was the same. I was responsible for producing copy, design, content strategy, CRM, shoot production, sourcing and more. I made positive changes in the company and brought a fresh, clean and sophisticated look across all touch points for the brand.
Photography by Garry Maclennan
As the Lead Creative for Canon irista it was my job to ensure consistency was kept across all touchpoints. This meant designing a toolkit so all countries which support Irista, have the tools they need to do so.