Moonpig.com | Art Director
Art Direction, Design, Print
Hired on an initial one month contract my role as art director meant i was responsible for 360 campaigns with extremely tight deadlines. I utilised my strong conceptual eye and delivered content which pushed the brand forward, defining a new approach to the way photography styles were met.
My role involved strategic thinking and driving creative solutions to ensure a high standard of creative content was delivered. I worked on creating design which challenged the brands existing design principles all the while maintaining its fun and quirky nature.
Photography by Garry Maclennan
Styling by Clare Nicholson
Back to School Campaign
The brief was to create banner images for the top of the product pages which would be self-explanatory, fun and engaging. I used a mix of textures and colours to style the images and bring the products to life. The budget was very tight which meant I had to make the props myself as well as style the main shots.